Privacy Policy

Welcome to Wydrobe. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

By using Wydrobe, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Personal Information

We collect the following types of personal information:

• Account Information: Name, email address, and password when you create an account
• Profile Photos: Selfies and photos you upload for virtual try-on purposes
• Payment Information: Processed securely through Stripe (we do not store your full credit card details)
• Usage Data: Information about how you use the app, including products viewed, try-ons generated, and saved items

Automatically Collected Information

• Device Information: Device type, operating system, unique device identifiers
• Log Data: IP address, browser type, access times, and pages viewed
• Analytics Data: App usage patterns, performance data, and crash reports

We use your information for the following purposes:

• Provide Services: Generate AI-powered virtual try-ons and manage your account
• Improve Our Platform: Analyze usage patterns to enhance features and user experience
• Communication: Send you updates, notifications, and respond to your inquiries
• Personalization: Provide product recommendations and customized content
• Security: Monitor for fraudulent activity and ensure platform security
• Legal Compliance: Comply with legal obligations and enforce our terms

Your photos are extremely important to us, and we handle them with the utmost care:

• Encryption: All photos are encrypted in transit (HTTPS) and at rest (AES-256)
• Purpose Limitation: Photos are used ONLY for generating your virtual try-ons
• No Third-Party Sharing: We NEVER share, sell, or provide your photos to third parties
• No Training Data: Your photos are NOT used to train AI models or for any other purpose
• Deletion Rights: You can delete your photos and account data at any time
• Secure Storage: Photos are stored on AWS S3 with industry-standard security measures

Wydrobe partners with affiliate networks (including Awin) to provide you access to thousands of fashion products. When you click on product links and make purchases:

• We may earn a commission at no extra cost to you
• Your purchase data is handled by the retailer, not us
• We may track clicks to measure which products are popular
• Affiliate partners may use cookies (see Cookie Policy for more)

We may share your information in the following circumstances:

• Service Providers: Trusted third parties who help us operate our platform (hosting, analytics, payment processing)
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share specific information

We DO NOT sell your personal information to third parties.

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and data
• Portability: Receive your data in a machine-readable format
• Opt-Out: Unsubscribe from marketing communications
• Restriction: Limit how we process your data

To exercise these rights, contact us at privacy@wydrobe.com

We retain your personal information for as long as necessary to provide our services and comply with legal obligations:

• Active Accounts: Data retained while your account is active
• Deleted Accounts: Most data deleted within 30 days, some retained for legal/security purposes
• Generated Try-Ons: Retained until you delete them or close your account
• Transaction Records: Retained for 7 years for tax and legal compliance

We implement industry-standard security measures to protect your information:

• Encryption of data in transit and at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication requirements
• Secure cloud infrastructure (AWS, Vercel)
• Regular backups and disaster recovery procedures

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but we continuously work to protect your data.

Wydrobe is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at privacy@wydrobe.com.

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy in the app
• Sending you an email notification
• Displaying a prominent notice in the app

Your continued use of Wydrobe after changes indicates your acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy, please contact us:

• Email: privacy@wydrobe.com
• General Inquiries: hello@wydrobe.com